Workshops and Coaching for Consultants, Entrepreneurs, Sole Proprietors and Professional Service Firms

	"I found Shawn Smith's presentation a valuable and vital lesson for anyone trying to create visibility for themselves and their business. In today's competitive environment it is important to separate yourself from the pack and being published is a powerful way to do so... Shawn breaks down the steps, gives you the nuts and bolts and presents her experience and expertise in an easy to understand and engaging format. I recommend this presentation to all."
	Roger Scheiber Director of Membership Development Rockland Business Association

	"I am that person you describe, who knows they can and should write articles that will grow their business, but is frozen by the apparent enormity of the task. Your clear and practical presentation, peppered with real life examples and reference materials, showed me how to select content, audiences and publications. It has given me the focus, the tools and the incentive to start writing. Thank you."
	Gai Galitzine Managing Director, Global Research Partnership, Inc..

♦ Do you spend too much time chasing business?

♦ Do you wish you could charge higher fees?

♦ Would you like more clients to "come to you?"

In today’s marketplace, differentiating yourself and your business from the competition is key. In addition to providing a superior product or service, and being an expert in your field, you need to position yourself so that the public perceives your expertise. There is no better way to get your message out quickly and economically—and to a broad audience—than through public speaking and publishing.

Writing and speaking are the fastest ways to build visibility, credibility, brand, customers and income, but far too many professionals claim they "can't write" or feel as if public speaking is a "fate worse than death". Yet in reality, anyone with the desire can learn to speak effectively and get his or her fine ideas into print.

Our workshops and individual coaching condense the process into a manageable, step-by-step approach that will yield results. Whether you are a consultant, independent professional or other sole proprietor, entrepreneur, professional service firm or small business owner, the strategies you will learn will help you to stand out from the crowd and lead potential customers and clients to contact you.

Workshops
Here is what participants will get as a result of our workshops:

• A better understanding of how publishing and speaking can help to establish credibility as an expert, enhance visibility and build brand and income
• Information that will help “demystify” the publishing process (getting your ideas into print is not as hard as it may seem)
• How to find the appropriate audiences for your talks
• Clear, usable tips on formulating a speaking and writing action plan that will get results
• Practical advice on “climbing the speaking and publishing ladder” to enhanced opportunities

Coaching
Let us help you create and implement a publishing and speaking strategy that is specifically targeted to your business. In addition to the benefits discussed under “Workshops” above, we will work with you personally to define and clarify your goals, develop a detailed game plan, and overcome any obstacles you may encounter in the process. Individual areas to be addressed will be agreed at the outset of the coaching process, but can include:

• Selecting target publications and/or groups to speak before
• Developing ideas for articles/speeches
• Submitting query letters to publications
• Writing and polishing article submissions
• Contacting groups for potential speeches
• Creating an effective speech
• Writing a book proposal